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ATOA’s Product Desing Services.
Product Design by Digital Engineering
Product design is all about the creation of new, innovative products. Traditionally, this process has been sequential, slow, and heavily dependent on physical prototypes. In contrast, ATOA provides a systematic, simulation-driven approach that empowers designers to evaluate ideas virtually, transform them into tangible inventions, and achieve faster, cost-effective development cycles.
Our Digital Engineering Based Product Design Solution integrates multiscale, multimaterial, MultiPhysics, multifunctional, and multimodal (M5) simulation capabilities. This unique offering enables industries to develop smarter, lighter, and more efficient products while reducing risk and accelerating market readiness.
The traditional engineering approach often focuses on designing around a dominant physics domain—such as structure or thermal—and later adding compensatory materials or components. This results in increased weight, higher cost, and performance trade-offs.
By contrast, simulation-based engineered product design leverages multiphysics optimization to concurrently address structural, thermal, electromagnetic, acoustic, and fluidic requirements. The result is a first-time-right design that minimizes material usage, lowers costs, and delivers superior performance.
Key advantages include:
Concurrent engineering that integrates design, materials, and manufacturing virtually.
Simulation-based risk mitigation for complex multiphysics interactions.
Technology push + market pull alignment, ensuring products are both innovative and market-ready.
Outsourced virtual product design as a competitive edge in the global market.
Affordability through commoditization of digital tools, making advanced product design accessible to industries of all sizes.
Multiphysics and MultiMaterial Product Design
Most modern products are inherently MultiPhysics and multimaterial. ATOA’s framework allows for concurrent design optimization across multiple domains instead of layering solutions after the fact. This reduces weight, cost, and complexity.
Our expertise includes:
Structural mechanics: Stress, fatigue, dynamics, and vibration.
Thermal management: Heat transfer, cooling, insulation.
Electromagnetic design: EMI/EMC, communication systems, shielding.
Fluid dynamics: Aerodynamics, hydrodynamics, and transport.
Acoustics: NVH, sound transmission, and noise control.
Multimaterial integration: Composite optimization, hybrid structures.
Virtual Prototyping & Digital Twins
Virtual prototyping replaces expensive physical iterations, while digital twins provide dynamic, real-world feedback during a product’s lifecycle. With this, clients can:
Explore multiple design variants virtually.
Perform “what-if” studies without costly tests.
Enable predictive maintenance and performance optimization.
Connect design, manufacturing, and service phases seamlessly.
Product Design for X (DfX) Excellence
ATOA delivers simulation-based solutions for DfX, ensuring product excellence at every stage:
DfM – Design for Manufacturability.
DfL – Design for Life.
DfS – Design for Serviceability.
DfA – Design for Assembly.
DfC – Design for Cost.
Through DfX, clients benefit from accelerated design cycles, reduced errors, and optimized performance-to-cost ratios. Simulation-driven validation ensures virtual compliance before physical production.
Optimization and Innovation
We specialize in addressing conflicting product requirements, such as light yet strong, flexible yet durable, or insulating yet conductive. Using AI-assisted MultiPhysics optimization, ATOA:
Delivers optimal topology and shape designs.
Balances thermal, structural, and acoustic trade-offs.
Ensures cost-effective solutions without performance compromise.
This systematic design exploration fuels innovative products that meet unmet market needs while leveraging emerging technologies.
Product Design Examples
ATOA’s product design methodology applies across diverse industries, illustrated below:
Wind Turbine: Aerodynamic flow, structural load, fatigue, vibration, acoustics, thermal performance, and electrical integration.
Solar Concentrator: Optics of solar radiation, thermal efficiency, structural integrity, electrical conversion, and material durability.
Building Roof/Wall Glazing: Structural stability, impact resistance, acoustics, thermal insulation, light transmission, and aesthetics.
Consumer Electronics (e.g., Mobile Devices): Electronics cooling, communication systems, electromagnetic interference shielding, optics, aesthetics, and material sustainability.
Marine Boat Design: Hydrodynamics, corrosion resistance, composite structures, aerodynamics, vibration, and fatigue life.
Each case demonstrates how simulation-driven product design addresses MultiPhysics challenges and delivers innovative, optimized solutions.
Virtual Concurrent Engineering Approach
ATOA’s product design services adopt a Virtual Concurrent Engineering (VCE) methodology. Unlike sequential workflows where material, process, and product are optimized in isolation, VCE allows simultaneous consideration of:
Material design.
Product performance.
Manufacturing feasibility.
Lifecycle requirements.
This approach not only reduces design time but also ensures synergy between subsystems, leading to more robust and innovative final products.
Industry-Specific Solutions
ATOA packages industrial-specific product design requirements into end-to-end integrated offerings. We serve a wide spectrum of industries including:
Aerospace & Defense – Lightweight composites, aero-thermal optimization, stealth technologies.
Automotive & EVs – Crashworthiness, NVH optimization, thermal battery management.
Energy & Power – Advanced solar, wind, and battery system simulations.
Biomedical Devices – Ultrasound probes, implants, wearable sensors.
Consumer Electronics – Miniaturization, EMI shielding, thermal cooling systems.
Marine & Offshore – Hydrodynamic optimization, corrosion-resistant composites.
Each solution is tailored to the client’s business objectives and market requirements, ensuring maximum value creation.
Product design is ATOA’s core business offering. By combining digital engineering, MultiPhysics optimization, and concurrent design principles, we empower industries to transform bold ideas into practical, market-ready Product solutions.
Our M5-driven simulation ecosystem—Multiscale, Multimaterial, Multiphysics, Multifunctional, and Multimodal—provides clients with the competitive edge needed in today’s flat, globalized world. As product design outsourcing becomes the new norm, ATOA ensures that solutions are not just cost-effective but also innovative, sustainable, and future-ready.
With ATOA’s Digital Engineering Based Product Design Solution, clients achieve:
Faster time-to-market.
Reduced cost and weight.
Superior innovation tailored to unmet needs.
Sustainable and manufacturable solutions.
Challenge us with your next product vision. ATOA will deliver an integrated, simulation-driven solution that transforms it into a first-time-right, high-performance product.
Contact ATOA for Digital engineering Driven Product design solutions at cae@atoa.com
Product Design Key words
Product Design Applications, Wind Turbine: Aerodynamic, Structural, Thermal, Vibration, Dynamics, Mechanical, Acoustical, Electrical, Fatigue, System Design, Solar Concentrator: Solar Radiation, Optics, Thermal, Mechanical, Electrical, Electronics, Material Science, Building Roof/Wall Glazing: Structural, Impact, Thermal, Acoustics, Optical, Functional, Consumer Electronic Products (e.g., Mobile): Electronics, Communication, Electromagnetic Shielding Interference, Aesthetics, Functional, Optics, Material Science, Marine Boat: Hydrodynamics, Corrosion, Structural, Aerodynamics, Composites, Fatigue, Product Design Foundation, Preliminary Design, Design Optimizations, Multiphysics Design, Design for Manufacturing, Concurrent Engineering Design, Design for Assembly, Design for Total Quality Management, Nature Inspired Product Design, Sustainable Design, Low Cost High Performance Lightweight, Form Vs Function.
Product Mechanics
(This section is brought to you by ATOA’s CSR initiative)
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